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Releasing annual updates to your product guarantees a boost in awareness and sales, but it also comes with some issues that only grow larger as your product ages and new competitors enter the market. If GoPro’s stock price has fallen 90% from its peak, what do the newest improvements to the HERO11 Black mean for the company?
After the September release of the HERO11 Black and HERO11 Black Mini, GoPro swiftly provided review units to a number of media sites, including this one. They must spend a lot of time awake every year trying to think of new features that can be implemented in such a compact design. This is due to the fact that several factors have recently combined to increase the need to deliver something that draws the attention of camera consumers.
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To begin, there is a finite amount of time and resources that can be put into a product’s reinvention, especially within the constraints of one year’s worth of manufacturing. Both bitrates and framerates have been steadily rising as intended. Customers, on the other hand, are looking for anything to spark new ideas and provide them access to previously unavailable possibilities.
The 1/1.9″ sensor has been updated to have a wider 8:7 aspect ratio. You may think that action cameras try to be as round as possible, but the new nearly square design offers some intriguing options. The sensor is larger than the one found in the HERO10, measuring 6.4 by 5.6 mm instead of 6.17 by 4.55 mm. With the new Horizon Lock function, your 360-degree action camera footage will not rotate with the camera (up from 45 degrees). More companies will start using this technique, which allows a 16:9 letterbox to be inverted on an 8:7 sensor without compromising picture quality.
HyperView, an enhanced version of SuperView from GoPro (and presumably a precursor to the forthcoming MegaView, SickView, and HolyCrapView), makes use of the sensor to compress an 8:7 frame into a 16:9 aspect ratio while still giving 4K/120p at a resolution of 5.3K. It’ll be loved by some and hated by others, depending on who you ask. You can “appear faster and more heroic than you ever dreamed possible,” according to a news release from GoPro. This might be accurate or it might not.
The newest iteration of HyperSmooth stabilisation, version 5.0, purportedly won an Emmy Award for its excellence. Three new time-lapse modes, optimised for star trails, light painting, and car tail lights, have also been included. When set to “Autoboost,” the HERO11 will automatically select the most stable settings, and a “basic user interface” mode is available for people who would rather not sift through the camera’s many options.
The cinephiles among us will have noticed the resolutions listed at the top: 5.3K/60p, 4K/120p, and 2.7K/240p. The HERO11 can capture still photographs at 27 megapixels, and it can also capture images at 24.7 megapixels from video. Finally, it’s important to note that 10-bit colour offers a lot more grading choices.
Last but not least, the Enduro battery has shown to deliver noticeably better performance, winning the approval of both regular customers and industry experts.